London-based Urbanic is a global fashion brand dedicated to using cutting-edge technology to strike a balance between sustainability and creativity. We have dedicated ourselves since the beginning to providing customers with luxury fashion that combines creativity and social responsibility.
According to James Wellwood, partner at Urbanic, "the biodegradable packaging is expensive for us and also a challenge because we are an affordable and accessible brand targeted towards the mass consumer in developing economies." But because our inventory model is so accurate, we were able to incur these expenses. Our ability to create inventory on demand using AI and machine learning essentially keeps our production extremely lean, which has been our greatest asset in reaching other objectives.
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